Surrey Frills has always had its finger firmly on the pulse when it comes to championing exciting new ventures across the county.
Celebrating innovation, creativity and entrepreneurial spirit, discovering fresh local talent is one of our favourite things to do. In this feature, we shine a spotlight on a handful of recently launched local businesses already making their mark.
From independent artisans to ambitious start-ups, these are the top start-ups, bringing fresh energy and bold ideas, right here on our doorstep.
Charlotte Clark Style
With an empowering, holistic approach to personal style, Charlotte is helping men and women rediscover the confidence that comes from dressing in a way that truly reflects who they are.Having trained alongside TV Personality Nicky Hambleton-Jones, Charlotte believes style goes far beyond clothing; it’s about confidence, self-expression, and feeling completely comfortable in your own skin.
For those feeling disconnected from their wardrobe or unsure what truly suits them at this stage of life, Charlotte offers a thoughtful, transformative experience. Through personal styling, wardrobe edits, colour analysis, personal shopping and transformational coaching, she helps clients stop dressing for who they used to be and embrace who they are now.
With a warm, down-to-earth approach and a refined eye for timeless style, Charlotte champions versatile, long-lasting wardrobes over fast-moving trends, creating looks that feel effortless, elegant and authentically individual.
An exciting business to watch for anyone ready to rediscover their confidence through style.
www.charlotteclarkcoaching/style
Instagram: @charlotteclarkstyle
Katja Collins Creations
Bringing a fresh, sophisticated approach to beauty, Farnham-based makeup artist Katja Collins is one to watch. Specialising in soft-glam looks, radiant skin and timeless elegance, Katja believes makeup should enhance rather than conceal, creating luminous, confidence-boosting results that feel as beautiful in real life as they do on camera.
With experience spanning editorial, backstage and high-fashion settings, she brings a polished yet approachable style to every client, whether for special occasions, photoshoots or events. Through her growing platform, @katjas_makeupcreations, she shares wearable beauty inspiration, glowing transformations and a passion for natural beauty at every age.
Adding another dimension to her brand, Katja also works as a mid-life model, championing authenticity, confidence and age-positive beauty, making her a powerful ambassador for embracing natural beauty at every stage of life.
Warm, skilled and refreshingly relatable, Katja is building a reputation as an exciting new name in Surrey’s beauty scene.
Instagram: @katja.model.mua
Dorking Distillery
Bold, creative and proudly Surrey-born, Dorking Distillery is fast becoming one of the most exciting new names in the local drinks scene. Based at Denbies Wine Estate, the brand crafts award-winning luxury spirits using premium botanicals, traditional copper stills and a healthy dose of passion, personality and innovation.
More than just a distillery, this is a brand built around experience, artistry and flavour. From beautifully crafted gins to immersive tastings and a striking visual identity, every detail has been thoughtfully considered. Behind the scenes, a talented team of distillers, creatives and makers bring together technical skill, storytelling and serious creative flair.
Find them at the beautiful grounds on Denbies Vineyard, where the team hold monthly workshops,
A standout new launch for Surrey and one to watch for anyone who appreciates exceptional craft, distinctive flavour and brands with real personality.
Dorking Distillery, Denbies Wine Estate, London Road, Dorking,
Surrey RH5 6AA
Instagram: @dorking_distillery
OTIOU
OTIOU is a highly exclusive ultra-luxury spiritual lifestyle and transformational travel house founded by Gintare Ferrario, dedicated to curating extraordinary experiences for a global clientele who seek the exceptional, the rare and the deeply meaningful. Combining private concierge, spiritual wellness, sacred journeys and elevated living, OTIOU redefines modern luxury through emotion, energy, beauty and transformative connection.
Inspired by the mysticism of Cornwall, the elegance of Switzerland and the timeless sophistication of Europe’s hidden sanctuaries, every OTIOU experience is meticulously tailored with absolute discretion, refinement and intuitive precision. From private wellness retreats and bespoke spiritual experiences to ultra-curated luxury travel and soulful lifestyle design, each journey is created to awaken, restore and inspire.
Rooted in over two decades within luxury wellness, beauty and international hospitality, OTIOU represents a new era of conscious luxury — where spirituality meets sophistication, and where true luxury is not only seen, but profoundly.
Instagram: @_otiou
Virna Pasquinelli Millinery
Founded by acclaimed Italian milliner Virna Pasquinelli, Pasquinelli Millinery is an exceptional new name bringing world-class craftsmanship to the Surrey Hills. Creating extraordinary couture headwear that feels equal parts fashion and sculpture, Virna’s designs are bold, elegant and impossible to ignore.
Having trained with industry icons including Philip Treacy and Piers Atkinson, Virna blends traditional millinery techniques with a striking contemporary aesthetic. Her handcrafted creations have appeared on runways, in editorial shoots, in film productions, and at major fashion events, with collaborations spanning leading designers and creatives.
What truly defines the brand is the artistry behind every piece: think wearable works of art designed to celebrate individuality, confidence and creative expression. Alongside her atelier, Virna also teaches for prestigious institutions including The King’s Foundation and Chanel Métiers d’Art, helping shape the future of couture craftsmanship.
A remarkable launch to watch, and proof that Surrey’s creative scene is home to some of the very best talent in the industry.
Instagram: @virna.pasquinelli
MQAI Solutions
MQAI Solutions has hit the ground running in the AI automation space. Within just two weeks of launching, the family run business had already built and sold its first AI powered website.
The team understands the day to day pressures business owners face, from rising costs and limited time to the constant challenge of balancing growth with admin and operations.
MQAI Solutions focuses on helping small to medium sized businesses that often find themselves stuck chasing their tails with repetitive tasks and time consuming systems.
Through practical support, mentoring, and AI driven automation, the company helps businesses simplify day to day operations, save time, and work more efficiently. From automation tools to AI powered outbound systems, MQAI Solutions is quickly becoming known for making AI practical, accessible, and genuinely useful for modern businesses.
Instagram @mqaisolutions
About Surrey Frills
Championing entrepreneurship and independent local businesses as well as being celebrity stylists and fashion writers, Marie and Claire are the creators of Surrey Frills; a multi-channel hub for everything innovative across Surrey. Celebrating the county’s incredible small business scene as well as its rural splendour. They are Premier Magazine’s Style Editors and are also responsible for our annual ‘Women to Watch’ feature and event which ties in with International Women’s Day
This article also appears in the summer edition of Premier Magazine. You can browse the full edition for free HERE.
