British luxury fashion brand Holland Cooper recently unveiled ‘A Very British Season’, its AW26 Country campaign featuring actor Richard E. Grant. The campaign also brings together the company’s founder and managing director Jade Holland Cooper, model and TV personality Jodie Kidd, racing presenter Rosie Tapner, jockey Harry Cobden, international event rider Will Rawlin and Australian content creator Chaad Hewitt
The campaign focuses on the people, places and traditions associated with contemporary British country culture, combining heritage influences with modern lifestyles and international appeal.
Grant, known for roles across film, television and theatre, is presented as the central figure in the campaign. Holland Cooper said his involvement reflects themes that have informed the brand’s development, including individuality, craftsmanship and British heritage.
The Autumn/Winter 2026 collection includes outerwear, knitwear and country-inspired wardrobe staples. According to the company, the range combines heritage fabrics and tailored silhouettes with designs intended to be worn across both rural and urban settings.
“I wanted this season to celebrate everything that has shaped Holland Cooper from the beginning,” said Jade Holland Cooper. “The countryside, the craftsmanship, and the people who make this way of life so special.”
Jade Holland Cooper
Founded by Jade Holland Cooper, the Cheltenham-based brand specialises in luxury fashion influenced by British sporting culture, traditional tailoring and country style. Its collections include womenswear and menswear, with Scottish-woven wools, heritage checks and other traditional materials featuring across its designs.
The company recently established a custom-built 70,000 sq ft headquarters in Cheltenham, in the Cotswolds. The site also includes a flagship boutique and by-appointment atelier offering bespoke services and private shopping.
Jodie Kidd wearing Holland Cooper on the front cover of our autumn edition
Holland Cooper sells its collections internationally through its website and selected retail partners. The brand said A Very British Season reflects its approach to modern country dressing, bringing together established traditions, contemporary fashion and personalities with connections to the countryside.
The AW26 campaign marks the latest chapter in the brand’s continued focus on British heritage, with its cast highlighting the intersection of fashion, sport, rural culture and modern luxury.
This article also appears in the autumn edition of Premier Magazine
