Power Dressing for the modern age – from tailored separates to statement blazers, this trend embraced by a brand with a ‘kind’ soul , House of Kind, has purpose, celebrating empowerment and individuality in equal measure.
Founded by former corporate lawyer Sonica Beckmann, House of Kind is more than a fashion label, it’s a mission-led brand championing kindness as a radical force for change. Officially launched on World Kindness Day (13 November 2024) at AllBright Mayfair, the debut collection instantly resonated with fashion insiders, with features in ELLE India, and stockist interest from local boutiques and department stores alike.
At the heart of the collection are modern, versatile blazers designed for women at all stages of their careers. Key features include:
It’s all in the details
•A subtle purple love heart on the sleeve, signifying a supportive presence
•Scales of Justice buttons, nodding to Sonica’s legal background
•A breathable lining printed with the brand mantra: Kindness is our Superpower®
These meaningful design choices reflect the brand’s mission: to empower, include, and uplift.
Sonica’s personal journey, from the youngest Head of Legal at a multibillion-pound company to purpose-driven entrepreneur, has deeply shaped the brand’s ethos. Her story is one of resilience, community, and creating space for women from marginalised backgrounds to thrive.
With inclusive pricing, purposeful design, and partnerships with organisations like Dress for Success Greater London and Mission Wonder Women Foundation, House of Kind is redefining what modern workwear, and modern leadership, looks like.
Read more about the founder
Founder Sonica Beckmann was one of the women that featured in our annual ‘Faces of the Year’ article in our spring edition which you can browse HERE.
